Planning

What is our intended audience?
Aims to be played by music channels such as MTV 2, the UK's leading entertainment destination for teenages and young adults. The audience is young and modern, which fits perfectly with our modern day lad lifestyle represented within our music video (excess and taboos).

What we are trying to show within our music video.
Following the indie genre, we want to convey a disheveled man, a rock band, drugs, and romance, all the conventions of indie music videos. Within the video we are trying to portray the life of someone with, essentially, nothing substantial to live for or look forward to. This contrasts with the positive context of the lyricsm giving the video a certain irony. We want to portray this in our music video as it contributes to the idea that teenagers are a wasteful generation, just hanging around in parks and at parties, but at the same time, they're enjoying life.

What else we are doing to support the product.
In order to market and support our music video, we are creating a Facebook group. In doing this we can advertise acting jobs, as well as market our product. We chose Facebook as it is very popular with the audience we are aiming oue music video at, the young modern teenager. We are also making an Album cover, Magazine cover, and Poster to advertise and support it.