During the very beginning of planning our product we used websites such as YouTube and MySpace in order to research conventions within music videos, and gather some ideas as to what would be suitable for the genre we were using, as well as actually finding a song from an unsigned band that we could legally use. This allowed us to study a wide cross-section of artists and how they were marketed. Furthermore, by using search engines such as Google we were able to quickly and efficiently bring up images of magazine covers and album covers of the magazines we studied, such as ‘Vice’ and ‘Dazed and Confused’ as well as easily being able to follow links to the magazine’s official websites Dazeddigital.com and Viceland.com. The ease of access to these products through the internet was particularly useful as we were able to study a variety of obscure music videos, not only those played on MTV in order to gain a true and diverse picture of what modern audiences like to see in music videos.
We also used issuu.com in order to host some of our pre-production audience research. Although initially done on Word Processor and printed out, we uploaded the documents onto Issuu and created an online booklet which could be posted onto our blogs, creating quite a professional appearance. We also used imageshack.us and the picture tool on Blogger to host digital images of our storyboards and mood board on our blogs.
Additional, we used the social networking site Facebook to spread the word of our film and help us to organise our planning. We created a group and invited some of our friends to join, asking them to help us out by being actors in our video. This was fairly easy as we could provide links to some our planning documents to help our actors understand the message we wanted to convey and how we wanted to portray it. We could also organise schedules easily by simply sending a message round to the group.
During the actual filming of our video we are fortunately able to have access to High Definition camera, allowing for a greater resolution and therefore more professional finish to our video. Unfortunately, despite using the HD camcorders, some of the shots still came out on YouTube as quite blurry, which is quite disappointing, but in some respects could be interpreted as representing the ‘blurry’ nature of the lead characters lives. However, through editing on FinalCut Express we were able to add various effects onto our video, which for me are a particularly highlight of our video.
For example, we used a slow motion shot of a female character walking down the stairs in the party shot, which helped to convey the chaos of the party and due to the effects of drugs and alcohol; it is almost as if the characters minds too are moving in slow-motion. Additionally, we used played the whole video in reverse at the end of the video; this is to help emphasise the idea that this is a daily routine for the characters and the cycle of their lives. After finishing the video, we uploaded it onto the Berkhamsted Media YouTube channel and so far can acknowledge that we have had 134 views.Click here to go to the Berkhamsted Media Channel
Most recently we used Googledocs in order to gain some feedback for our film. We created a questionnaire online and posted a link onto Facebook to enable people to watch the video and comment on what they thought of it. The form tool can also create spreadsheets and graphs in order to present the data. For me this was perfect as I didn’t have to spend any time translating the information in Excel and uploading onto imageshack as it could do it all for me and I could just embed it straight onto my blog.
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